Yes, people often create multiple shops on the same platform like Etsy with different names and product offerings. There are several reasons why people do this:
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To sell different types of products: Some people may have multiple interests or skills and want to sell different types of products under different shops. For example, someone may have one shop for handmade jewelry and another for handmade ceramics.
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To target different audiences: By creating multiple shops with different names and product offerings, sellers can target different audiences and markets.
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To test the market: By creating multiple shops, sellers can experiment with different product lines and marketing strategies to see what resonates with their target audience.
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To separate personal and business finances: For tax or accounting purposes, some sellers prefer to keep their personal and business finances separate, and having multiple shops helps them do that.
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To increase visibility: Having multiple shops on the same platform can increase a seller’s visibility and reach, as the platform’s own search engine and marketing tools will promote the shop.
Overall, creating multiple shops on the same platform like Etsy can provide a number of benefits to sellers, including increased visibility, the ability to target different audiences and markets, and the ability to experiment with different product lines and marketing strategies.