The placement of “add to cart” buttons can have an impact on sales conversions for ecommerce websites.
Having the “add to cart” button above the product image can make it more visible to users and increase the chances of them adding the product to their cart. This placement can be especially effective for simple and straightforward products, where users are likely to make a quick decision to purchase.
On the other hand, having the “add to cart” button below the product image can encourage users to learn more about the product before making a purchase decision. This placement can be particularly useful for complex or expensive products, where users may need more information or time to make a decision.
Ultimately, the effect of “add to cart” button placement on sales conversions will depend on the specific products and target audience of the ecommerce website. A/B testing can be a useful way to determine the optimal placement for your specific website and products.